LOGOTYPE OF NETWORK GWANET GENDER AND WATER IN CENTRAL ASIA
GWANET logotype design is based on a water wheel that is a water-lifting facility broadly used in Central Asian countries for irrigation of gardens, vineyards and melon plantations. Water wheel or charkhpalak was invented as far back as the 3rd century by ancestry of Khorezm people. Cheapness, practicality and operational safety of this ancient mechanism are still riveting on it the attention of not only farmers, but also scientists who are offering various advanced constructions to apply stream energy under the current conditions.
Gender equality is one of tools for sustainable development of society. That is why a design drawing, which enables to reflect local traditions on the one hand, and the need for development on the other hand, appears to be logical. That water wheel lifts flows using its energy is symbolic. Thus, active participation of all water wheel elements GWANET members will make it possible to use the energy of all stakeholders to ensure gender-sensitive rational use of water and land resources.
Movement as an element of development is the basis for the whole design. This becomes apparent in dynamic lines, quick writing of network title. Moreover, the similarity of lines to plant-beds prepared for irrigation is not accidental. The principal art in water wheel application is to properly locate aryks (ditches) for water supply. This element reflects the need to pave the way for development, i.e. raise awareness and knowledge of gender mainstreaming into water sector, which is the major task of GWANET.
At the same time, for the gender project, it is important to emphasize interaction of feminine and masculine aspects that is reflected in water wheel element. Water wheel includes the most perfect geometric figure, circle, which is a symbol of the world, light and the sun, and as known the sun is a masculine symbol of constructive power. In general, designs based on circle differ in sustainability and integrity.
Water wheel also includes feminine side. Some peoples name water wheel the Venus symbolizing feminine side, a morning star rising and setting as water wheel bucket. This is also a symbol of harmony.
Logo designed by Iskander Ziganshin.